By Juan Montoya on November 11, 2024
In today’s competitive market, having a strong brand presence is more important than ever. Companies are constantly searching for innovative methods to engage their audiences, build lasting relationships, and differentiate themselves from the competition. One highly effective way to achieve these goals is through brand activation. But what exactly does it mean, and how can […]
By Juan Montoya on November 8, 2024
When you think of Christmas commercials, there’s a good chance the classic Coca-Cola ad featuring the iconic holiday trucks and nostalgia-filled festive atmosphere comes to mind. This year, Coca-Cola has taken a bold step by incorporating modern technology to recreate its beloved Christmas ad. By blending tradition with innovation, Coca-Cola unveils an exciting remix of […]
By Juan Montoya on November 7, 2024
Top Trusted Brands of 2024: Walmart and Loblaw lead In the ever-competitive landscape of consumer goods and services, staying at the top requires continuous dedication to quality, customer service, and innovation. The BrandSpark Most Trusted Awards have once again highlighted the leaders in consumer confidence, revealing that Walmart, Loblaw, and Desjardins have emerged as Canada’s […]
By Juan Montoya on November 7, 2024
In today’s dynamic marketplace, the relationship between consumers and brands is rapidly evolving. Consumers are no longer passive recipients of advertising messages. Instead, they are looking for brands that can actively contribute to, and shape, cultural trends. This shift has significant implications for brand strategy, requiring businesses to engage with consumers on a deeper, more […]
