Top Luxury Hotel Brands to Explore in 2024

By Juan Montoya on August 13, 2024

As the global travel industry recovers and evolves, the appetite for unique, high-end experiences is stronger than ever. The year 2024 promises to deliver a plethora of luxury hotel brands that cater to those who seek the finest in comfort, elegance, and personalized services. Whether you’re planning an extravagant getaway or curious about emerging trends […]

Why Big Brands Hesitate to Embrace TikTok Shop’s Livestream Strategy

By Juan Montoya on June 2, 2024

As digital landscapes continually evolve, brands are under immense pressure to adapt quickly or risk losing their competitive edge. TikTok, known for its viral trends and massive youth user base, is introducing its shopping feature with a focus on livestreaming—a venture that is both innovative and challenging. While livestream shopping is reshaping the e-commerce experience […]

How to Brand AI Tools: Expert Tips for Successful Naming

By Juan Montoya on March 13, 2024

In the rapidly evolving landscape of artificial intelligence, the importance of effective branding cannot be overstated. With AI tools becoming an integral part of various industries, the need for standout names that resonate with users and reflect the brand’s mission has never been greater. David Placek, the renowned founder of Lexicon Branding, shares his insights […]