Crafting a Dynamic Brand: Leeds International Festival of Ideas Journey

By Juan Montoya on November 2, 2024

The Leeds International Festival of Ideas has long been a beacon of innovation and thought leadership in the vibrant city of Leeds. With an eye-catching new identity designed by the talented team at Rabbit Hole, the festival is set to transcend its past iterations with a brand that reflects its dynamic essence. In this article, […]

Understanding Web Evolution from 1.0 to 3.0 History and Impact

By Juan Montoya on November 1, 2024

The web has evolved significantly since its inception, transforming from simple static pages to a sophisticated, interactive ecosystem. This journey is marked by three key stages: Web 1.0, Web 2.0, and Web 3.0. Each represents a milestone in how information is exchanged, consumed, and generated online. Understanding these phases not only highlights technological advancements but […]

ITP Aero’s New Branding: Leading Innovation at MRO Europe

By Juan Montoya on October 29, 2024

The aviation sector is at the cusp of a transformative era, with innovation leading the way toward more efficient and sustainable practices. At the 2023 MRO Europe event, ITP Aero took a bold step forward by unveiling its new branding, focusing on spearheading innovation. This article explores the company’s strategies and vision for driving change […]

Supermarket Brands Struggle: Factors Behind Diminishing Shelf Space

By Juan Montoya on October 28, 2024

The retail landscape is undergoing a seismic shift, and supermarket brands are not immune to the profound changes shaping the industry. Recent trends indicate that numerous supermarket brands are losing precious shelf space, contributing to growing concerns about their future sustainability and market presence. This article delves into the key factors driving this phenomenon and […]