By Juan Montoya on November 18, 2024
In light of evolving industry dynamics and the ever-changing landscape of digital marketing, brands are beginning to re-evaluate their agency compensation models. A recent survey conducted by the World Federation of Advertisers (WFA) and MediaSense reveals a significant shift in how brands plan to collaborate with their agency partners over the next three years. This […]
By Juan Montoya on November 13, 2024
The dawn of a new year is bringing exciting changes in the digital landscape, especially for Microsoft’s legacy brand, MSN. After years of evolution and reinvention, MSN is stepping back into the spotlight in 2024, boasting a fresh logo and a strategic shift away from Microsoft Start. This revival is part of Microsoft’s broader plan […]
By Juan Montoya on November 12, 2024
The world of consumer electronics and technology is constantly evolving, with new and exciting brands emerging on the global stage every year. To recognize and celebrate these dynamic innovators, the Global Top Brands Awards has opened its doors for the 2024-2025 registration. If you’re looking to enhance your brand’s reputation and gain international recognition, now […]
By Juan Montoya on November 11, 2024
In today’s competitive market, having a strong brand presence is more important than ever. Companies are constantly searching for innovative methods to engage their audiences, build lasting relationships, and differentiate themselves from the competition. One highly effective way to achieve these goals is through brand activation. But what exactly does it mean, and how can […]
