By Juan Montoya on December 31, 2024
As we step into 2024, the beverage industry is witnessing a transformative shift in packaging and branding strategies. With an increasing focus on sustainability, aesthetics, and consumer engagement, brands are exploring innovative approaches to differentiate themselves in a saturated market. In this article, we delve into these emerging trends and the implications for both businesses […]
By Juan Montoya on December 13, 2024
In an era where the automotive industry is rapidly evolving, the decision for any car manufacturer to undergo a rebranding process is rife with risks and opportunities. Jaguar, a brand synonymous with luxury and performance, has recently embarked on a bold rebranding journey that has captured the attention of both enthusiasts and industry experts. Amidst […]
By Juan Montoya on December 6, 2024
The influencer landscape continues to evolve at a breathtaking pace, shaped by technology, culture, and burgeoning social media platforms. As we approach 2025, a new wave of creators is poised to redefine how brands engage with their audiences. With their unique blend of creativity, authenticity, and technological savvy, these influencers are becoming indispensable partners for […]
By Juan Montoya on November 28, 2024
The presidential election season isn’t just a time for political enthusiasts; it’s a masterclass in cultivating loyalty and capturing audience engagement. If there’s one sector that can take notes, it’s the world of branding. Just as candidates rally supporters with precision, brands too can glean vital insights into fostering unwavering consumer loyalty. The Power of […]
