Disney Launches Team to Responsibly Integrate AI and Mixed Reality

By Juan Montoya on October 2, 2024

The entertainment behemoth, Disney, is stepping into the future with the formal establishment of a dedicated team focused on the responsible integration of Artificial Intelligence (AI) and mixed reality technologies. As digital landscapes become more intertwined with our daily lives, Disney’s strategic initiative marks a significant turning point for how the company plans to evolve […]

Why Big Brands Hesitate to Embrace TikTok Shop’s Livestream Strategy

By Juan Montoya on June 2, 2024

As digital landscapes continually evolve, brands are under immense pressure to adapt quickly or risk losing their competitive edge. TikTok, known for its viral trends and massive youth user base, is introducing its shopping feature with a focus on livestreaming—a venture that is both innovative and challenging. While livestream shopping is reshaping the e-commerce experience […]